Aarong

Aarong is Bangladesh’s leading lifestyle and craft brand, renowned for empowering artisans and preserving the country’s rich heritage of traditional craftsmanship. Established by BRAC in 1978, Aarong supports thousands of rural artisans—particularly women—by providing sustainable livelihoods and showcasing handcrafted textiles, fashion, home décor and lifestyle products. Combining contemporary design with cultural authenticity, Aarong has become an iconic symbol of Bangladeshi creativity and social enterprise.